How can structured data improve SEO performance in 2024?..

Structured data, often implemented using Schema.org markup, helps search engines understand the context of your content. By using structured data, websites can achieve rich snippets, which can significantly enhance click-through rates. In 2024, utilizing structured data is crucial as search engines increasingly prioritize context and relevance in their algorithms.

Key Facts

• Structured data can lead to rich snippets, improving visibility.
• 70% of users are more likely to click on rich results.
• Google has been enhancing support for structured data since 2011.
• Websites using structured data have reported a 30% increase in organic traffic.

Examples or Use Cases

• E-commerce sites using structured data for products can display prices and ratings directly in search results.
• Recipe websites can show cooking times and ingredient lists, attracting more visitors.

FAQs

What types of structured data can I use? You can use structured data for articles, events, products, and more, according to Schema.org. Does structured data guarantee rich snippets? No, while it increases the chances, Google ultimately decides if rich snippets are displayed.