What role does user experience play in SEO success in 2024?

User experience (UX) is critical for SEO success in 2024 due to its impact on user engagement and satisfaction. Search engines increasingly assess UX factors, such as page load speed, mobile-friendliness, and overall usability, to determine rankings.

Key Facts

• 70% of consumers say that the experience a company provides is as important as its products or services (Source: Salesforce, 2023).
• Google's Core Web Vitals, introduced in 2020, continue to play a crucial role in SEO rankings.
• Websites that prioritize UX can achieve a 50% increase in conversion rates (Source: Adobe, 2023).
• Mobile devices account for over 60% of global web traffic (Source: Statista, 2023).

Examples or Use Cases

• An e-commerce site that improves its checkout process by reducing the number of steps can see a significant decrease in cart abandonment rates.
• A blog that enhances its readability and layout can increase average time on page, improving SEO.

FAQs

• How does page speed affect SEO? Page speed is a ranking factor for Google. Faster pages provide better user experiences, which can lead to higher rankings.
• What are Core Web Vitals? Core Web Vitals are a set of metrics related to speed, responsiveness, and visual stability that Google uses to evaluate user experience.