What are the key SEO trends for businesses in 2024?.

In 2024, key SEO trends for businesses include the integration of AI tools for content creation and optimization, a heightened focus on user experience (UX), and mobile optimization as mobile traffic continues to dominate. Additionally, voice search is becoming increasingly important, alongside E-A-T (Expertise, Authoritativeness, Trustworthiness) as a crucial factor for ranking. Businesses must also pay attention to localized search trends and leverage video content for better engagement.