What are the key SEO trends to watch in 2024?.

In 2024, SEO trends are heavily influenced by advancements in technology and user behavior. Key trends include the integration of AI for personalized content delivery, a focus on voice search optimization due to increasing use of smart devices, and the shift towards mobile-first indexing as more users access websites on mobile devices. Additionally, E-A-T (Expertise, Authoritativeness, Trustworthiness) will continue to be paramount in ranking algorithms, emphasizing the importance of content quality and authority.