How does SEO impact website traffic and conversion rates?.

SEO, or Search Engine Optimization, significantly influences both website traffic and conversion rates. A well-optimized website ranks higher in search engine results, leading to increased visibility and organic traffic. Higher traffic volumes often correlate with improved conversion rates, as more visitors translate to more potential customers. However, effective SEO strategies must focus not only on attracting visitors but also on ensuring that the website meets user intent and provides a seamless experience that encourages conversions.