How does SEO impact website traffic in 2024 and beyond?.

Search Engine Optimization (SEO) significantly influences website traffic by ensuring that web pages rank higher in search results. Higher rankings lead to increased visibility, which naturally attracts more visitors. As of 2024, SEO strategies include optimizing for user intent, mobile responsiveness, and voice search, making it crucial for businesses to adapt to these trends. The ongoing evolution of algorithms requires continuous learning and adjustment of tactics to maintain and enhance traffic levels.