How will SEO evolve with the rise of augmented reality

The evolution of SEO in conjunction with augmented reality (AR) technologies is expected to transform how content is discovered and engaged with online. AR is increasingly becoming integrated into search engines and social media platforms, changing user interactions with digital content.

Key Facts

• Growth of AR: The AR market is projected to reach $198 billion by 2025 (Statista).
• User Engagement: AR experiences increase user engagement by up to 70% (Deloitte).
• Search Behavior: 62% of consumers prefer to engage with brands that offer AR experiences (Zappar).
• Integration: Major platforms like Google and Facebook are investing in AR search capabilities.

Examples or Use Cases

• Retail: Brands like IKEA use AR to allow customers to visualize furniture in their homes before purchase.
• Education: AR apps enhance learning experiences by overlaying information on physical objects.

FAQs

• What is augmented reality in SEO? Augmented reality in SEO refers to optimizing content to be discoverable in AR applications and interfaces.
• How can businesses prepare for AR in SEO? Businesses can create AR content and ensure their websites are optimized for AR-driven searches.