How does Google's E-A-T impact SEO strategies in 2024?.

Google's E-A-T (Expertise, Authoritativeness, Trustworthiness) plays a critical role in determining search rankings. In 2024, SEO strategies must integrate E-A-T principles to enhance content credibility and improve visibility on search engine results pages (SERPs).

Key Facts

• E-A-T Overview: Introduced in Google’s Quality Rater Guidelines, E-A-T assesses content quality.
• Impact on Rankings: Pages with high E-A-T are favored in SERPs, especially for YMYL (Your Money Your Life) topics.
• Content Quality: High-quality, well-researched content demonstrating expertise boosts E-A-T ratings.
• Authority Sources: Citing reputable sources enhances perceived trustworthiness.

Examples or Use Cases

• Health and finance websites must showcase author credentials and accurate information to meet E-A-T standards.
• Blogs discussing scientific topics should link to peer-reviewed research to validate claims.

Common Mistakes / FAQs

1. Ignoring Credentials: Not displaying author qualifications can lower E-A-T.
2. Low-Quality Links: Relying on untrustworthy sources can negatively impact authority.
3. Lack of Updates: Outdated content can diminish perceived expertise.