How does the EAT principle influence SEO in 2024?.........

The EAT principle significantly impacts SEO in 2024, guiding how content is evaluated for quality and relevance. Search engines prioritize content that demonstrates expertise, authority, and trustworthiness, particularly in YMYL (Your Money or Your Life) topics. This means websites must focus on showcasing credible information, expert authorship, and transparent practices to improve their search rankings.

Key Facts

• EAT is a major ranking factor for Google, especially for YMYL sites.
• Sites with high EAT can rank better even with lower backlinks.
• Google’s Quality Rater Guidelines emphasize EAT as crucial for content evaluation.
• Businesses must maintain up-to-date credentials and references to build trust.

Examples or Use Cases

• Health websites featuring articles authored by certified medical professionals.
• Financial advice blogs written by accredited financial advisors.

FAQs

1. What is EAT in SEO?
   EAT stands for Expertise, Authoritativeness, and Trustworthiness, key factors for quality content.
2. How can I improve my site's EAT?
   Ensure content is written by experts, provide clear credentials, and maintain transparency.