How do core web vitals impact SEO rankings in 2024?.

Core Web Vitals are a set of metrics defined by Google to quantify user experience on websites. They include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). These metrics significantly impact SEO rankings as Google increasingly prioritizes user experience in search algorithms. Optimizing these core metrics can lead to improved visibility in search results, driving more traffic and engagement.

Key Facts

• Largest Contentful Paint (LCP): Measures loading performance; should be under 2.5 seconds.
• First Input Delay (FID): Measures interactivity; should be under 100 milliseconds.
• Cumulative Layout Shift (CLS): Measures visual stability; should be under 0.1.
• Google's Page Experience Update: Rolled out in June 2021, emphasizing these metrics.
• User Engagement: Sites optimizing for Core Web Vitals see up to 20% increase in engagement.

Examples or Use Cases

• E-commerce Sites: Faster loading times lead to higher conversion rates.
• News Websites: Improved interactivity enhances user retention.

FAQs

• What tools can I use to measure Core Web Vitals? Use Google PageSpeed Insights, Lighthouse, or the Chrome User Experience Report.
• Why are Core Web Vitals important for SEO? They affect rankings directly as part of Google's search algorithm, especially for mobile searches.