What are the current trends in global music consumption in 2024?.

In 2024, global music consumption is increasingly dominated by streaming platforms, with over 80% of listeners accessing music digitally. The vinyl market continues to experience significant growth, with sales reaching the highest levels since the 1980s. Social media platforms like TikTok are influencing music discovery and trends, creating viral hits almost overnight. Additionally, the rise of artist-owned platforms is reshaping the industry, allowing musicians more control over their music and revenue streams.