What are the emerging trends in streaming services for 2024?.

The streaming service industry is witnessing several significant trends in 2024. Personalization is at the forefront, as platforms leverage AI to tailor content recommendations to individual user preferences. Additionally, exclusive content continues to be a major draw for subscribers, with platforms investing heavily in original programming to differentiate themselves. Another notable trend is the rise of ad-supported streaming models, allowing users to access content for free or at lower costs, thereby broadening their audience base.

Key Facts

• AI-driven personalization is projected to enhance user engagement by 30%.
• Original content spending by major services is expected to exceed $50 billion in 2024.
• The ad-supported streaming model is expected to grow by 25% compared to last year.
• Subscription growth in international markets is outpacing domestic growth.

Examples or Use Cases

• Netflix's use of AI for content suggestions has improved viewer retention.
• Disney+ is expanding its library with exclusive Marvel and Star Wars content.

FAQs

• What is the impact of AI on streaming services? AI improves user experience by providing tailored content recommendations.
• Are ad-supported services worth it? Yes, they offer a cost-effective way to access a variety of content.