Devices & Apps
#augmented reality#AR shopping apps#enhanced shopping experiences#virtual try-on+1 more
How do augmented reality apps enhance shopping experiences?.
📅 Oct 5, 2025🔗 Share
Augmented reality (AR) apps enhance shopping experiences by allowing users to visualize products in real-world settings through their devices. This immersive interaction helps in making informed purchasing decisions. AR technology superimposes digital images onto the physical world, giving users a clearer idea of how items like furniture or clothing will fit into their lives.
Key Facts
- Growth: The AR market is projected to reach $198 billion by 2025.
- Adoption: 61% of consumers prefer retailers with AR experiences.
- Engagement: AR can increase online engagement by up to 70%.
- Sales Impact: Retailers using AR report a 40% increase in conversion rates.
Examples or Use Cases
- IKEA Place: Users can visualize IKEA furniture in their homes.
- Sephora Virtual Artist: Users can try on makeup virtually.
FAQs
- What devices are compatible with AR shopping apps? Most modern smartphones and tablets support AR applications.
- Are AR apps only for online shopping? No, they can enhance in-store experiences as well.
Sources
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