What is a Conversion Rate and How to Calculate It?.

A conversion rate is the percentage of users who take a desired action out of the total visitors. It is calculated by dividing the number of conversions by the total visitors and multiplying by 100. This metric helps businesses assess the effectiveness of their marketing efforts and optimize strategies for better performance.

Key Facts

• A typical conversion rate ranges from 2% to 5% across industries.
• Improving conversion rates can significantly boost revenue without increasing traffic.
• A/B testing is a common method to enhance conversion rates.
• Mobile users often have different conversion rates than desktop users.

Examples or Use Cases

• E-commerce websites track purchases as conversions.
• Lead generation sites count form submissions as conversions.

FAQs

What constitutes a conversion? A conversion can be any defined action like a sale, sign-up, or download.

How can I improve my conversion rate? Focus on user experience, optimize landing pages, and use targeted marketing strategies.