How has celebrity culture evolved in the digital age?.

Celebrity culture has significantly evolved in the digital age, driven by social media platforms like Instagram and TikTok. These platforms allow celebrities to connect directly with fans, shaping their public personas in real-time. This shift has democratized celebrity, enabling influencers to rise alongside traditional celebrities. Additionally, the speed of information sharing has intensified scrutiny, leading to a more immediate and sometimes volatile relationship between celebrities and their audiences. Celebrities now face the challenge of maintaining authenticity while managing their online images.